Purpose: Launch awareness campaign to dispel the stigma associated with substance use disorder (SUD) and recovery,  and to provide hopeful messaging to encourage individuals and loved ones to seek help for SUDs. 

Simple Campaign Direction: Educate the public that addiction is a chronic disease and that the stigma associated with addiction may keep people from seeking help. While dispelling the stigma associated with substance use disorder, the campaign encourages the audience to seek help for SUDs for themselves or a loved one.